PPC Fachman

Internal PPC management assistant by Denis Jerie

What it is

PPC Fachman is a private, internal tool used by Denis Jerie, a PPC specialist, to analyse and manage Google Ads accounts that he manages for his clients through his own Google Ads manager account. It is not a public product and is not offered to other users.

What it does with Google Ads

Reads campaign performance reports (campaigns, ad groups, keywords, search terms, products).
Prepares optimisation proposals (budgets, bids, negative keywords, ads).
After explicit human approval, applies the approved changes to the managed accounts through the Google Ads API.

Optionally it reads Google Analytics 4 reports of the same clients to compare ad-platform conversions with website data.

Who can use it

Only the owner, signing in with his own Google account. Access to client accounts is granted by the clients through standard Google Ads account linking.